Respondology drives efficiency and scalability with Tabs

Respondology, a social media activation platform, specializes in brand protection by automatically hiding harmful, spammy, and toxic comments on social media. The company faced significant operational challenges, particularly with time-consuming and error-prone manual invoicing, accounts receivable, and cash flow forecasting processes. These inefficiencies strained their financial operations and delayed decision-making. 

After integrating Tabs, Respondology was able to automate and streamline their financial operations, saving time and improving accuracy. Tabs transformed Respondology’s financial workflows, from invoicing to month-end close, enabling the company to operate more efficiently and focus on their growth.

 

Key takeaways

• Automated Invoicing: Tabs streamlined Respondology’s invoicing process by integrating with their CRM and accounting tools, eliminating manual data entry and reducing human error.
• Time Savings: Respondology saved around eight (8) hours per month by automating manual invoicing tasks, allowing the finance team to focus on more strategic activities.
• Faster Month-End Close: Tabs reduced the time required for month-end close by three (3) days, improving the efficiency of Respondology’s financial reporting.
• Improved Cash Flow Projections: Tabs enhanced Respondology’s ability to project cash flows more accurately, replacing manual processes with automated solutions tied to accounts receivable and payment terms.
• Scalable Growth Support: With multi-currency invoicing capabilities and ongoing improvements, Tabs is helping Respondology scale its operations efficiently as the company expands.

About Respondology

Respondology is a social media activation platform focused primarily on brand protection across social channels. Their software-as-a-service (SaaS) solution automatically hides brand-damaging, spammy, and toxic comments across both paid influencer campaigns and organic social media posts. By combining AI-driven technology with advanced analytics, Respondology offers deeper insights into the nature and context behind harmful comments, helping brands better understand and manage their social media presence.
By using advanced automation, Respondology enables brands to maintain cleaner, more positive interactions with their audiences, enhancing their digital reputation while reducing the risk of toxic user engagement. Serving diverse industries, including e-commerce, entertainment, and consumer goods, Respondology’s powerful tools ensure a safer, more productive digital environment for hundreds of clients.

 

Life Before Tabs: Inaccurate Forecasts Hindered the Month-End Close

Before adopting Tabs, Respondology struggled with inefficiencies in managing its invoicing and accounts receivable processes. As a subscription-based SaaS company, Respondology worked with hundreds of clients, billing them monthly. Their reliance on a manual invoicing system, paired with complex client payment structures, led to operational bottlenecks.

“Invoicing became an incredibly cumbersome process, not to mention the accounts receivable portion of our business model,” said Izzy Murdy, CFO of Respondology. The process required the finance team to manually create invoices after contracts were executed in the company’s CRM tool. This disconnected system workflow scattered critical financial data across various platforms, increasing the risk of errors and slowing down operations.

The manual approach also affected cash flow projections. Respondology’s finance team WAS forced to rely on estimates and averages of monthly cash receipts rather than real-time data, leading to inaccurate and inconsistent financial forecasts. These issues compounded at the end of the month, when the team had to manually reconcile invoices and ensure that all clients were billed accurately. This manual process delayed the company’s month-end close by several days.

 

Life After Tabs: Respondology Automates Invoicing & Closes the Books Faster

After implementing Tabs, Respondology experienced a significant transformation in how it managed its financial operations. The platform seamlessly integrated with Respondology’s existing CRM and accounting tools, automating many of the tasks that had previously been done manually. “It’s been a night and day difference in terms of our ability to not only invoice and automate the processing behind that, but also better project our cash flows,” Murdy explained.

Tabs eliminated the need for manual data entry by feeding contract data directly into the invoicing process. The impact of automation was immediate and measurable. 

“We’ve removed the manual components by leveraging Tabs, which has only benefited us, made us more efficient, and allowed us to operate much smoother on the financial operation side. When we go through month-end close, we’re closing our books about three days sooner than we previously were.” — Izzy Murdy, CFO, Respondology.

By automating the invoicing process, Respondology was able to save approximately eight hours of manual work each month. This increased efficiency also streamlined the company’s month-end close process, allowing them to close their books three days earlier.

 

Working with Tabs

The decision to adopt Tabs was driven by the need for a more efficient, automated solution to handle the complexities of invoicing, accounts receivable, and cash flow forecasting. Manual processes were no longer sustainable as Respondology scaled. “Our cash flow projections were always based on averages of cash received on a monthly basis versus our accounts receivable and payment terms. So it was a very manual process,” Murdy explained.

Tabs stood out to Respondology’s finance team for its innovative approach and seamless integration with their existing systems. “We were looking for solutions that were going to drive efficiencies from a finance and accounting perspective, and Tabs really stood out to us,” Murdy added. Its user-friendly interface, combined with its ability to automate key processes, made it the clear choice.

One of the features that has been particularly valuable to Respondology is Tabs’ ability to handle multi-currency invoicing. As the company continues to expand, this feature has been instrumental in supporting its growth. “It’s really exciting to see the evolutions in Tabs as it relates to our ability to invoice across different currencies, remove manual touch points, and give us back time,” Murdy said.

Another key aspect of Respondology’s positive experience with Tabs is the ongoing learning and evolution of how they can better utilize the platform. The company is still exploring new ways to leverage Tabs’ capabilities, particularly in terms of further automating processes and improving efficiency within their finance operations.

 

Looking Forward

The future for Respondology and Tabs looks bright, with the partnership continuing to evolve as the company explores more advanced features of the platform. With Tabs already providing significant improvements in invoicing, accounts receivable, and cash flow forecasting, Respondology is excited to see how the platform can continue to drive operational efficiencies as the business grows.

By automating time-consuming manual processes, Tabs has freed up valuable time for the finance team at Respondology, allowing them to focus on higher-value activities. The ability to project cash flows more accurately and reduce the time spent on invoicing and month-end close has had a profound impact on the company’s financial operations. As Respondology continues to expand its client base and services, Tabs will play an essential role in helping the company scale efficiently.

The partnership between Respondology and Tabs has been a success, with the platform delivering on its promise of automation, integration, and ease of use. Respondology’s finance team is confident that the continued collaboration with Tabs will unlock even more operational efficiencies, setting the company up for sustainable growth in the future.