Today, we’re excited to announce Tabs Revenue Intelligence, the first system designed to unify your revenue - across Product-Led Growth (PLG), Sales-Led Growth (SLG), usage-based pricing, and custom contracts all in one place. Financial leaders today aren't choosing between product-led or sales-led growth, they’re running both. But while go-to-market (GTM) strategy has evolved, finance infrastructure hasn’t. Tabs Revenue Intelligence is the first system built for modern, hybrid revenue operations—giving you a single, accurate view of revenue, whether it’s flowing through Stripe or Salesforce.
Hybrid GTM motions aren’t new. Trailblazers like Slack, Notion, and Atlassian demonstrated the power of combining product-led growth with sales-les growth. But today, this approach is becoming the standard rather than the exception.
According to OpenView Partners, 91% of top-performing SaaS companies have adopted PLG elements and over 60% of high-growth SaaS companies now employ a hybrid PLG and SLG model.
This shift is only accelerating as AI becomes embedded into nearly every product. Every company is starting to look and operate like an AI company which means usage-based pricing models and self-serve experiences. The result is a more complex revenue environment with finance teams stuck supporting multiple pricing models, payment flows, and customer and revenue data in disparate systems and spreadsheets.
Despite the speed and shift to a hybrid GTM motion, the finance stack hasn’t evolved at the same pace. Running PLG and SLG in parallel creates operational complexity. Each motion brings its own billing workflows, recognition logic, and reporting requirements.
Teams are often stuck reconciling fragmented data pulled from multiple places and duct-taping systems together to get a unified way of viewing the financials.
One of our customers put it best: “We were spending more time stitching together data than analyzing it.”
Stripe doesn’t talk to Salesforce or your ERP without additional third-party tools. Salesforce doesn’t sync to NetSuite natively. And finance is left with spreadsheets and manual workarounds.
The result?
Slower closes, limited visibility, and operational risk when you’re trying to scale.
Tabs is the first system of intelligence for hybrid revenue operations. Tabs automates, reconciles, and unifies your revenue data across systems and builds a Commercial Graph with all your contract, customer, and revenue data at the center.
With Tabs Revenue Intelligence, you get:
Tabs gives you the visibility and control to scale your revenue ops without scaling your headcount.
The future of B2B isn’t PLG or SLG. It’s both. And in this new hybrid era, finance is no longer a back-office function—it’s a strategic driver of growth and efficiency.
We’re betting big on this hybrid future. We’re building the revenue infrastructure for the AI-driven, GTM-diverse companies of tomorrow.
With Tabs Revenue Intelligence, CFOs unlock:
Tabs Revenue Intelligence was built for modern CFOs - a unified, finance-first platform that enables GTM flexibility without compromising reporting, recognition, or control. It’s how modern companies understand their business, forecast the future, and scale with confidence.
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